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What is the take care of the strawberry costume?

The gauzy pale pink Lirika Matoshi strawberry costume provides off *main* summer season vibes—however the development has continued even into fall. 

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Picture: Instagram.com/lirikamatoshi 

This costume took the web by storm when make-up artist and mannequin Tess Holliday debuted it on the Grammy Awards again in January. The reception of the costume on the time was unfavourable, and within the phrases of Holliday herself, was a results of fatphobia (individuals being discriminated towards due to their measurement).  Over the summer season, TikTok documented an increase in love for the strawberry costume. So how did a once-dismissed look develop into the most popular fall style vibe?

Let’s rewind for a second. The strawberry costume was the creation of Lirika Matoshi, a 24 12 months previous designer from Kosovo. She grew up within the midst of the Kosovo Battle, which significantly affected her massive household. As Lirika stated in a New York Occasions article: “I grew up with horror tales of how a lot injury the battle did to our nation…My solely dream is that in the future I’ll journey and I’ll symbolize my nation and I’ll assist them as a lot as I can.” After transferring to New York, Lirika began on Etsy, promoting her handmade equipment: Glittery socks, embroidered tights and intricately crafted chokers, amongst others.

Picture: Instagram.com/lirikamatoshi

Impressed by her dressmaker sister Teuta, Lirika realized extra about style design methods and how you can set up her designs as an offical style model. Lirika gained success, and with assist from her sisters, she established a manufacturing unit primarily based in Kosovo, the place unemployment is espectially excessive for girls. This manufacturing unit makes a degree to solely rent girls. (#rememberyourroots!) Teuta and Lirika often collaborate and each have an identical aesthetic: indulgent and frothy. We’re *residing* for their designs. Outfit envy, anybody?

Picture: Instagram.com/TeutaMatoshi

So, why did the strawberry costume go off through the pandemic? 

“The foolish and delightful strawberry costume is a chunk of caprice and enchantment in a world the place that’s absent. It represents the escape from the stress of recent society, again to a time the place one may dwell in a flowered cottage, baking pleasant treats all day,” says Sabina L, 17.

Picture: Instagram.com/lirikamatoshi

From the rise of Covid-19 to the upcoming election, the Black Lives Matter motion to the fires in California, we live in an unprecedented world. In unsure occasions, we want issues that encourage hope. The strawberry costume provides us simply that—a purpose to dress up, exit to a flower-covered discipline and really feel like a strawberry fairy.

Who else spends the day in a rotating assortment of sweatpants, hoodies, and fuzzy socks? (Laborious to really feel impressed to decorate to impress in Zoom faculty, proper?) It was enjoyable at first, however am I the one one feeling bored and uninsipired by once-beloved jammies? This excessive, attractive, glam costume provides the right alternative to exit (with a coloration coordinated masks, natch) and benefit from the day. 

This costume additionally feeds the cottagecore frenzy, romanticizing the less complicated lifetime of nature and crafting, do-it-yourself recipes and cute little cattle. The strawberry costume, with its pastel colours, puffy sleeves, and swinging skirt, match proper into the dream. It has a carefree, relaxed type of attraction, the type of costume you’d put on biking round a quaint city, shopping for baguettes, cheese and flowers. 

Whereas I am *so* glad everyone seems to be discovering solace within the strawberry costume, it is necessary to recollect the place it first got here from.

Picture: Instagram.com/tessholliday

We have to do not forget that Tess Holliday was bullied and physique shamed on-line when she wore the now-famous strawberry costume. The reality of the matter is that physique shaming does exist. There is a clear double normal right here—why was the very same costume booed on a plus-size girl however praised on skinny girls?  “It is a good looking costume, nevertheless it was solely taken critically as soon as individuals deemed it stylish as a result of individuals who match the sweetness normal began carrying it,” says Sonia G., 18. Prefer it or not, we have to acknowledge that the world of style is commonly useful for those that are slender and dangerous to those that aren’t. 

How will we repair this concern? 

First, we should be taking note of body-neutral influencers and activists. Ignore the individuals who attempt to let you know how you can “slim down” or get a “good bikini physique.” (BTW, the right bikini physique is your physique, with a bikini on it. Easy as that). Encompass your self with postivity—this contains constructive individuals who embrace their pure selves.

Second, spend your cash properly. Massive firms know what you are insecure about, and so they know how you can revenue off of it. “One thing that has helped me personally is realizing how a lot cash firms make off of exploiting my insecurities to promote me one thing. That is helped me reevaluate how I see my physique and why I am informed to see it that manner,” says Sofia O., 17. Help shops that help you. (Pssst—Common Customary, Girlfriend Collective, and Sotela all follow what they preach. Plus, they’re all sustainable. Rating!) 

Third, cease utilizing fats as an insult. “Fats” is a physique measurement. It should not be a unfavourable or an insult any greater than “skinny” needs to be a praise. Saying “I really feel fats at present” solely continues the cycle. That is saying that fats is synonymous to ugly or unhealthy. Use completely different phrases to precise how you are feeling. Additionally, be kinder in your phrases. That is your physique we’re speaking about! Your physique retains you alive, protects you, carries you. As a substitute of wishing your physique seemed a sure manner, thank your physique for doing what it already does. 

Lastly, we want extra physique positivity within the media, extra illustration of non-skinny individuals on TV and in films. As a substitute of ready till the tip of time for change to magically occur, we have to *make* it occur. By educating your self and others, you may encourage change in your world. If extra individuals make it clear that they will not stand for gatekeeping style or the shaming of pure physique varieties by giving time and a spotlight to individuals who embrace physique positivity, then firms must open their eyes and reevaluate. 

Presently, the strawberry costume is available in sizes as much as 18. Whereas this is not the tip all be all for physique inclusivity, it is a begin. As Holliday said in an interview with Vulture, “[Lirika] may broaden her sizes, however Lirika dressed me and that is much more than high designers have ever accomplished…She may not be doing it completely however at the least she cares.” And that is what we want—extra designers who care sufficient to strive. 

Women, I do know that tackling physique inclusivity goes to be an extended course of. Whereas we proceed this battle, let or not it’s in our Lirika Matoshi strawberry attire. 

All GIFs by way of Giphy

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