Since its inception in 2014, SAPPHIRE has established a reputation for itself for providing inexpensive development impressed collections. Through the years SAPPHIRE has expanded its collections to incorporate menswear, kidswear, westernwear and non-apparel strains similar to house and sweetness. Quick ahead to 2023 and SAPPHIRE is starting a brand new chapter of its eternally evolving story that begins with a rebranding. The model has determined to undertake a recent but timeless search for its new branding that modernises its perspective in providing a whole way of life to its clients and focusses on the beliefs of modernism, high quality and sustainability.
A imaginative and prescient for change
Style is such a dynamic market the place new tendencies and buyer procuring habits are continuously altering and new manufacturers emerge, it is important for current manufacturers to maintain on evolving to remain related. SAPPHIRE’s rebranding not solely retains it related on this everchanging business, it additionally displays the manufacturers adaptive character that permits it to be inventive, progressive, and conscious.
The creation of a brand new id
Though SAPPHIRE’s visible id has not skilled drastic shifts through the years, the model has progressively up to date its look to a cleaner, letter-based emblem earlier than going via to this bolder rebranding train. As soon as recognized for its simply distinguishable fowl ident, which additionally translated into its animal print attire designs, SAPPHIRE has now remodeled its id to a minimalist daring font that has been designed to work with each female and masculine merchandise.
The minimal and trendy typeface was strategically chosen to make sure that the model stays related to the present tendencies, an attribute that’s crucial for all pioneering trend manufacturers, but additionally one thing that may have longevity. As the primary a part of its eternally evolving chapter, SAPPHIRE has launched the following technology of its service baggage which can be produced from 100% recycled and recyclable paper. These new baggage, embellished in blooming florals and blue summer time skies, symbolize the following step in SAPPHIRE’s dedication to lowering waste as they are often bought for a nominal charge, proceeds of which can contribute to SAPPHIRE’s ongoing sustainability programme, the place SAPPHIRE has already made big strides, like repurposing cloth, investing in photo voltaic panels throughout shops, and lowering plastic utilization.
Wanting into the long run
In an period the place “much less is extra” and “minimalism is the secret,” the choice to undertake a extra trendy look is in full alignment with the expectations of the modern-day buyer, and it’s about time that manufacturers acknowledge the necessity to change their viewpoint in keeping with the calls for of the shopper, regardless of which business they belong to. SAPPHIRE’s new look, which it plans to strengthen over the course of the yr, comes as a refreshing begin to the brand new yr, one which we anticipate many manufacturers to comply with.