Throughout an interactive and fascinating session on the ongoing Karachi Literature Pageant, Peek Freans Gluco launched its much-awaited e book of “Gluco Kahani Rhymes” together with famend singer and songwriter Bilal Maqsood.
The Gluco Kahani platform was created in collaboration with Bilal Maqsood with the inspiration to create rhymes for youngsters within the Urdu language. The purpose was to create purposeful content material underneath the umbrella of Peek Freans Gluco for the advantage of our future era. Since its premiere in March 2022, the initiative to date has obtained an outstanding response, racking up over 22 million views and 95 million impressions on YouTube & over 15 million impressions on Fb. Gluco Kahani goals to be the car which attracts youngsters to view content material in our native language, utilizing easy-to-understand rhymes that helps little ones construct vocabulary.
“We wished to indicate that nourishment could be enjoyable, entertaining, and memorable. This perception led us on the journey of creating studying Urdu enjoyable” stated Shahzain Munir, Government Director at EBM, in an announcement. “We noticed the chance to transform the rhymes right into a e book format to assist inculcate the behavior of studying in Urdu in a approach that each mother and father and kids will take pleasure in.”
Peek Freans Gluco is a generational model, having been trusted by moms for over 30 years as being the primary biscuit for his or her youngsters that gives healthful nourishment. To maintain strengthening the bond with its shoppers, the identical tales/rhymes have been made obtainable in e book kind to permit youngsters to see the enjoyable facet of our stunning language with lovable Gluco characters. The tales are designed to assist mother and father interact and chuckle with their youngsters as they study counting in Urdu with Haathi, run alongside the jungle with Khargosh and study the facility of serving to others with Chirya. There’s a QR code on every web page to hyperlink with the net video and content material.
When requested about his views concerning the mission, well-known singer, Bilal Maqsood stated: “This was a dream mission for me. I partnered with Peek Freans Gluco of EBM to compose, write, and sing 9 authentic Urdu nursery rhymes for youngsters to play my half in giving our youngsters one thing to carry on to whereas rising up – one thing that’ll hold them related to their language and cultural values with out dropping the factor of studying with enjoyable.”
The session ended on the word that varied components of society should work in tandem to make sure the supply and correct distribution of Urdu content material for the sake of our youthful era.